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Our corporate social responsibility initiatives are driven by our collective vision: To be viewed as an organization where People Protection is well embedded within the business.
People protection is not just the basis of our business; it is the purpose of our existence. As a socially aware and responsible corporate, our CSR philosophy is supported by five pillars, namely; shareholder, customer, employee, community and environment.
Our commitment towards shareholders is about our responsibility towards the governance model. To achieve this, our focus is on managing reputation risk through scientific means and available guidelines, strengthening operational risk management capability and to identify & mitigate reputation risks using formal assessment tool and ensuring compliance with the laws of the land pertaining to labor, taxes, financial services and insurance.
Our commitment towards customers is demonstrated by our efforts towards strengthening customer relations and innovating our products and services to meet the growing needs of our customers. To achieve this, we aim at unlocking key customer insights and offering various products and services to our customers and serve as a trusted protection partner.
Our commitment towards our employees is about our responsibility in the workplace. The initiatives include implementing anti-sexual harassment measures and other initiatives to safeguard the interest of our employees.
We support the community that we operate in through various initiatives such as donation of books, stationery, clothes and allied supplies. We also conduct blood donation and free eye check-up camps. We take measures to educate individuals about the importance of health, wellness and hygiene. We have also undertaken sessions in the past to spread awareness about road safety initiatives and cease the harmful practice of drinking and driving.
We believe that we are responsible towards the physical environment that we share with everyone else. We work towards ensuring that the generations to come inherit a health environment through planting small plants or trees, encouraging car-pooling, working towards progressive reduction of our carbon footprint and increasing usage of technology to reduce usage of paper at work. On the occasion of our 11th Foundation Day, we also undertook a pledge to plant 11,000 saplings across the nation.
On the occasion of our 11th Foundation Day, we undertook a pledge to plant 11,000 trees across the nation. While we have always been committed to protecting our customers and their assets, we also took this step to protect the environment and do our bit for the future generations. 1,800+ employees across 40 locations united together and actively went into the fields to make a valuable contribution towards creating a sustainable environment and a green future. We also generated awareness about the importance of a green cover as a far-reaching step towards protecting the ecological balance. For children of our employees, we held immersive educational sessions in botanical gardens and also sensitized school children about the benefits of protecting our planet through various workshops on the field.
We have time and again put our best foot forward to contribute to the society and support our local communities. In the past, our employees have actively volunteered to donate clothes, stationery, food, toys, and utility items at old age homes, orphanages and schools. Various fund-raising activities have also been conducted, proceeds of which have been utilized to support underprivileged children.
We organize annual blood donation camps at our workplaces in all metro cities across India, once in a calendar year. Our employees have always actively volunteered for this noble cause.
We have conducted eye check-up camp for students of municipal school and sensitized them towards eye care. As we understand the harmful effects of prolonged exposure to computer and mobile screens, we have also set up eye check-up camps for our employees.
In 2014 and 2015, we actively participated in the Global Volunteering Challenge. Global Volunteering Challenge is an effort to promote the culture of volunteerism for worthy causes amongst our employees. Our employees have enthusiastically participated in the Global challenge year on year in the past.
We also participated in the AXA Corporate Responsibility Week in June, 2014 and received overwhelming employee participation of over 85%. We won the runner-up position and the prize proceeds were contributed towards supporting various projects helmed by Bharti Foundation.
In 2015, our employees went social and participated in the ‘Global Selfie Campaign’, wherein employees clicked selfies while volunteering for the cause of preventing climate change. Our teams participated in various activities such as waste recycling, waste composting, waste upcycling and reducing carbon footprint.
Bharti AXA General Insurance was awarded the ‘Changemaker Company of the Year’ Award (2014 – Bronze) for Corporate Responsibility. The Changemaker Company of the year is part of the Change Maker - Corporate Responsibility Awards instituted by Bharti Foundation, the philanthropy entity of the Bharti Enterprises. The awards are aimed at recognizing efforts of Bharti Group Companies to integrate corporate responsibility as an integral part of their everyday business. Bharti AXA GI has consistently won this award for the second year for its year-round CSR efforts.
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